Best AI Search Engines in 2023 & What You Need to Know

· 8 min read
Best AI Search Engines in 2023 & What You Need to Know / Chanuka Nadun - Dalle-3

Artificial intelligence basically plays a huge role in our day-to-day life, sometimes without even us knowing it. Even the Internet is changing because of the AI, conversational AI, and generative AI boom.

Most of the search engines already use AI technology to optimize the search results and the SEO of articles, but now we do have AI-prioritized search engines.

And it's becoming a trend. With the advent of AI-powered search engines, finding accurate and relevant results has become easier than ever before. With the cool new AI search engines available these days, it's a breeze to find just what you're looking for.

We can definitely say accuracy and relevance have never been more hassle-free. But here is the thing: AI-powered search engines are not all good, and the trend is a bad thing, too. Let me explain.

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How Search Engines Work

What is an Artificial Intelligence Search Engine?

An AI search engine is basically a search AI tool that uses artificial intelligence technologies to improve search accuracy and enhance the overall search experience. It's kind of a quick step towards AGI level (Artificial general intelligence)

Definition of an AI search engine

An AI search engine is a search tool powered by artificial intelligence technologies, such as machine learning and deep learning, that aims to provide accurate and relevant search results to users.

Unlike traditional search engines that rely on pre-determined algorithms to retrieve search results, AI search engines leverage machine learning algorithms to understand user queries and deliver more personalized and relevant search results. An AI search engine is like a super smart search tool that uses fancy technology to improve searching.

We prompted the Bing image generator, powered by Dalle-3, to visualize the appearance of the future search engine. / Chanuka Nadun - Dalle-3

How does this Artificial Intelligence-powered search engine work?

AI-driven search engines employ a bunch of tricks to make sense of what you're hunting for and bring you the stuff you want. Think of them as your super-smart assistants. They rely on fancy tech like natural language processing (NLP), which helps them understand how we talk; machine learning (ML), which helps them learn and improve; and deep learning (DL) for some seriously deep thinking.

Now, let's talk about Google. This internet giant leans heavily on AI. Every day, it tackles a whopping 85 billion search queries, and guess what? AI handles more than 90% of Google's search action. It's a big deal!

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How does natural language processing work on a search engine?

NLP is used to understand the meaning of search queries, even if they are as complex as it gets.

How does machine learning work on a search engine?

ML is used basically as a learning method. Learn from user behavior and search. So basically, this learning mechanism with ML helps to improve the accuracy of search results.

How does deep learning work on a search engine?

DL is used to learn complex patterns in data. This allows AI-based search engines better to understand the relationships between different search terms and concepts.

Why should you use an AI search engine in 2023?

Discover the Benefits of Using AI Search in 2023 / Chanuka Nadun - Dalle-3

AI-powered search engines are your new best buddies in the digital world. These smart search engines use super-smart computer tricks to make your searches spot-on.

Now, they're not just old-fashioned text searchers. Nope! They can handle all kinds of stuff like pictures, audio, and even talking to your computer. Imagine searching the way you want, the easy way, without fancy tech jargon.

And here's the cool part. AI search engines don't sit still. They keep learning, getting smarter, and giving you even better results over time. Your searches always stay top-notch. They also work super fast. They know where to find stuff and bring it to you in a flash, making your search experience a breeze.

If you're into online shopping, they've got your back, too. AI search engines help you find the right products, making your shopping experience a joy and boosting the stores' sales. Everybody's happy!

Discover how AI search engine technology boosts search experience / Chanuka Nadun - Dalle-3

When you're stuck with tricky search words or phrases, AI search engines are like wizards. They figure out what you mean, even when you're not crystal clear.

At work, these AI heroes help your company find important documents and data super quickly. It's like a virtual assistant for your work life. For content creators and readers, they're a blessing. They suggest other stuff you might like, keeping you interested and sticking around on websites.

They're good for everyone, too. People with disabilities can use voice search or have the AI read text to them so they're not left out. And for businesses, these AI search engines give them an edge over the competition.

In a nutshell, AI search engines make your life easier, understand you better, and find what you want in a snap.

Challenges and limitations of AI search engines

AI-powered search engines come with their own set of quirks and challenges. One big hiccup they face is bias. These AI systems learn from the data. If that data is one-sided, the AI might be biased too. And that means, sometimes, you get unfair or kinda lopsided search results.

AI-driven search engines are not without their quirks and issues. / The Verge

Another bump in the road is misinformation. AI systems can be a bit gullible. They can get tricked into spreading false or sketchy info. Imagine, nearly 70% of Americans have stumbled upon some whacky COVID-19 stories online, thanks to these AI systems.

Keeping user privacy is also another thing to consider.

Then, there's the issue of context. These AI search engines bless their digital hearts; they can be a little clueless about context. They're great with words, but understanding how those words fit together in a sentence? Well, that's not their strong suit.

So, sometimes, you ask a simple question like "how to make a cake," and they come back with recipes that require a Master's degree in baking and ingredients you don't even have in your kitchen.

Researchers are on the case, working hard to make things better. They're tackling these issues head-on.

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When it comes to fighting misinformation, they're inventing cool methods to spot and squash it. Plus, they're helping users learn how to spot the fake stuff, which is super handy. Keeping these up-to-date is a must.

Best AI search engines to consider

In 2023, these top AI search engines, or let's call these AI tools, are revolutionizing the way we search for information. They're like supercharged versions of the standard search bar, using AI technology to make searches more accurate and efficient. To me, Bringing AI into search is one of the best ideas of this century.

Bing - This is Microsoft's very own search engine, Bing AI, and it's gotten a serious AI upgrade. it tries to understand what you're really looking for and tailor the results to suit you.

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Google Search and SGE - You've probably heard of this one - it's one of the most popular search engines out there and has very powerful large language models(LLM).

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What you might not know is that it's been beefed up with AI tech. Specially with the new Google Search Generative Experience (SGE) to figure out what you're really after, giving you results that make more sense to you. - This search engine is on a mission to change the way you search. It's all about making the experience more conversational, like you're having a chat with your search engine. You can just talk to it like you would a friend.

Google Bard - Google isn't taking a backseat either. They've got Google Bard, and it's packing some serious AI power with LaMDA. It's got voice search, image search, and serves up results that are personalized to you.

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ChatGPT (with Browsing Plugin) - If you've been in the AI chatbot scene, you've probably heard of ChatGPT. Now, it's got something new up its sleeve – the Browsing Plugin.

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Perplexity AI - If you're in a specific industry and need specialized search results, Perplexity AI has got you covered. It's great for professionals and businesses who want search results that really fit their niche. The only catch is that it's a paid-only deal.

NeevaAI - NeevaAI is all about an ad-free search experience. You can customize your homepage and do email searches right from it. It's pretty neat, although it might not be as advanced as some of its rivals.

Phind - Need answers to technical questions in a hurry? Phind could be your new best friend. It's built for developers and tech enthusiasts, offering recommended follow-up questions and source links.

In 2023, AI-powered search engines are the real deal. Google's all in with its AI game, and you can chat with your search engine like it's your buddy.

AI capabilities are changing the way we find stuff online, making it easier, faster, and way more tailored to your needs. Expect them to get even better as researchers tackle the challenges. Have you tried any of these best AI search engines to use?