Yesterday, the 'crucial team' covered the incident The X App as previously known as Twitter, got rejected by the Apple app store and the reasons behind it. But as I'm writing this article now, Twitter got Twitter gets special permission to be 'X' in the iOS App Store.
The presence of the app with a single-character name hinted at a special treatment granted by Apple to allow this unique change. Despite the initial rule, Twitter's app name on iPhones and iPads already appeared as X, suggesting that Apple might have made an exception in this case.
The special treatment given to X in the App Store listing could be seen as Apple's gesture to maintain a positive relationship with Elon Musk, who is the owner of X.
In the past, Musk had accused Apple of threatening to remove the Twitter app from the store, which created tensions between the two tech giants. However, after a meeting with Apple's CEO Tim Cook, Musk later described the issue as a simple "misunderstanding."
In addition to the rebranding, Twitter updated its tagline in the App Store from "it's what's happening" to "blaze your glory!" This interesting shift was a phrase that Musk himself had tweeted (or posted) recently, further adding to the intriguing developments surrounding the company.
Despite the exciting changes, Twitter's transition to X hasn't been entirely smooth. Over the last week, the process seemed somewhat clumsy, with certain aspects requiring attention and improvement.
One intriguing addition during the transition was the appearance of a new "interim" logo for X. This logo, resembling a Unicode symbol, was tweeted about multiple times by Musk the day before it was officially added to the site. Interestingly, this logo has been prominently illuminated and placed on top of the company's headquarters in San Francisco.
As part of the rebranding, the official Twitter account changed its handle to @X. However, acquiring this handle wasn't a straightforward process, as it was taken from a user who had been using it since 2007. The handle switch further indicates the company's commitment to embracing the new identity.
Although the rebranding journey is underway, certain elements still need attention to complete the transition seamlessly.
For instance, the Twitter.com domain name doesn't currently redirect to X.com, instead, it's the other way around. Additionally, Twitter Blue, another offering from the company, remains unchanged. Lastly, references to "Twitter" are still found on the company's support page, necessitating further adjustments to fully embrace the new identity.