Apple's annual iPhone event is one of the most anticipated tech events of this year, especially because of so many rumors of the iPhone 15 having USB type - c and fast charging, etc. In 2023, the event is expected to take place on either Tuesday, September 12 or Wednesday, September 13, according to Bloomberg's Mark Gurman in his Power On newsletter.
Following Apple's usual timing, pre-orders for the new iPhones are expected to go live on Friday, September 15. This allows eager fans to secure their new devices before they hit the shelves.
The actual launch of the new iPhones is likely to take place on September 22, one week after the pre-orders. Apple strategically holds its events in the first two weeks of the month to maximize revenue before the fiscal quarter wraps up at the end of the month.
As with any major product launch, there are always rumors swirling around, and this year is no exception. There have been reports of production challenges that may impact the availability of certain iPhone models or cause a slightly delayed launch.
While these challenges could lead to tight supplies for some models, Apple is known for its ability to overcome such hurdles and deliver its products to eager customers.
Interestingly, there are hints from carrier partners that something big is on the horizon. According to a report from 9to5Mac, multiple carriers have blocked employee off days on Wednesday, September 13, hinting at a "major smartphone announcement." While the reason for the off-day block remains unclear, it aligns with the rumored event dates reported by Bloomberg's Mark Gurman.
Apple's history of scheduling its iPhone events reveals a pattern. These events are typically held on Tuesdays, with an exception for weeks that coincide with Labor Day in the United States. In such cases, the events are usually shifted to Wednesdays, allowing media representatives to travel without interfering with the holiday.
As for this year, Labor Day does not fall within the rumored week, which might indicate a Tuesday event on September 12. However, Apple has been known to surprise its audience, so a Wednesday event is only partially out of the question.
Media invitations for the event are expected to be sent roughly a week in advance. This gives the media and the public ample time to prepare for the big day. As the event draws closer, additional rumors and leaks about the products and announcements are likely to surface, adding to the excitement and anticipation.
While the focus of the event is undoubtedly on the new iPhone lineup, Apple often takes the opportunity to unveil other exciting products and updates. Apart from the iPhones, the September event is expected to include updates to the Apple Watch Series 9 and Apple Watch Ultra 2 models.
Attendees can also look forward to learning about the final details and launch dates for iOS 17 and other related operating system updates. As with previous events, Apple might also surprise its audience with a few unexpected announcements that keep everyone on their toes.
Looking beyond the iPhone event, Apple has been busy testing its new M3 Macs, which are expected to make their debut in October. The M3-powered Mac being tested boasts an impressive 8-core CPU, 10-GPU, and 24GB of RAM.
This configuration is similar to the current M2 version of the Mac mini but with noticeable improvements. The M3 chip is anticipated to be manufactured using a new 3nm fabrication process, which promises enhanced performance and efficiency.
According to reports from Bloomberg and Mark Gurman's Power On newsletter, several variations of M3-powered Macs have been spotted in third-party developer logs. These variations include:
M3 13-inch MacBook Air
M3 15-inch MacBook Air
M3 13-inch MacBook Pro
M3 Pro and M3 Max 14-inch and 16-inch MacBook Pros
Possible M3 Mac mini
This diverse range of M3-powered Macs is likely to cater to different user needs and preferences, offering an array of choices for Apple fans.