In a bold move to support content creators and foster a thriving community, Twitter has officially launched its ad-revenue sharing program. With eligible Blue subscribers already reaping the benefits, this initiative has caught the attention of both users and industry experts. Spearheaded by Elon Musk, the program's announcement in February left many curious about its workings.
High-profile users on Twitter are already reporting exciting developments within the ad-revenue sharing program. Notifications about incoming deposits have started flowing, with one user even claiming an impressive payment of over $24,000.
Twitter just paid me almost $25,000. pic.twitter.com/oIJ2Ycymzb
— Brian Krassenstein (@krassenstein) July 13, 2023
The rewards bestowed upon these creators are based on the advertisements featured in replies to their content. This innovative approach not only boosts Twitter's revenue but also incentivizes the production of popular and engaging content that captivates audiences.
At its core, Twitter's ad-revenue sharing program seeks to reward creators who contribute content that generates advertisements. Doing so not only aids Twitter's revenue growth but also promotes the acquisition of new Blue subscriptions.
This symbiotic relationship between creators and the platform ensures that their valuable contributions are acknowledged and appropriately compensated. As a result, content creators can now directly earn a share of the ad revenue, starting from the replies to their posts.
Twitter recognizes the power and potential of its vibrant community, and it aims to provide opportunities for individuals to earn a living directly on the platform. Through the ad-revenue sharing program, creators now have the chance to monetize their content and transform their passion into a sustainable source of income.
By allowing creators to participate in the revenue generated from ads on their posts, Twitter paves the way for a new era of content creation and financial independence.
Elon Musk, the driving force behind this initiative, took to Twitter once again to clarify an essential detail. Payouts for creators will accumulate from the moment Musk first announced the program in February.
This ensures that creators who have been actively contributing since the inception of the program receive their rightful share of ad revenue. Musk's commitment to transparency and fairness underscores the integrity of Twitter's ad-revenue sharing program.
While the ad-revenue sharing program holds great promise for content creators, meeting the eligibility criteria is no easy feat. To receive payments from this Musk-owned social media company, users must meet certain requirements.
Specifically, the revenue-sharing system applies to Twitter Blue or Verified Organizations subscribers who have garnered a minimum of five million post impressions in each of the past three months. Additionally, they must undergo a rigorous human review process and adhere to the company's Creator Subscriptions policies.
Twitter has established a seamless payment process to ensure eligible users receive their well-deserved compensation. Payments will be facilitated through Stripe, a popular online payment platform trusted by millions.
With this efficient payment infrastructure in place, Twitter can deliver funds promptly and securely to content creators. The implementation of Stripe aligns with Twitter's commitment to a streamlined and user-friendly experience.
Revenue payout to content creators will be cumulative from when I first promised to do so in February
— Elon Musk (@elonmusk) July 13, 2023
To expand the reach of its ad-revenue sharing program, Twitter plans to launch an application process accessible through the Monetization section in users' account settings. This upcoming feature will enable aspiring content creators to apply for participation in the program.
By streamlining the application process, Twitter aims to provide equal opportunities for talented individuals to join the ranks of successful creators and contribute to the platform's vibrant ecosystem.
Twitter's ad-revenue sharing program represents a strategic move to position the platform as an attractive space for content creators. By empowering creators to monetize their contributions, Twitter aims to nurture a thriving community of innovative and engaging content.
This program not only enhances the value proposition for creators but also serves as a testament to Twitter's commitment to fostering an environment where talent and creativity flourish.
Chanuka Nadun Perera
Interestingly, the launch of Twitter's ad-revenue sharing program coincided with the introduction of Threads, a rival platform developed by Meta. Threads quickly gained traction, attracting over 100 million users within its first five days—a remarkable achievement.
This user acquisition surpasses the previous records set by notable platforms like ChatGPT and TikTok. As competition in the social media landscape intensifies, Twitter's ad-revenue sharing program serves as a crucial step to solidify its position and retain its community of talented creators.
Sources: forbes.com / engadget.com
